“Workout companies and fitness studios are constantly competing for business with all sorts of gimmicks and tricks to draw people in.”
“Fitness is experienced in this country [Joonas: the USA, but could be said of any country in the West] mostly as a consumer product, so the rules of the markets apply to exercise almost more than the rules of science or health,”… “There is this constant cycle of exercise trends mostly because there’s the need to keep creating new products and flashy experiences for people to spend money on.”
“If the point of your workout is to get in cardiovascular activity, the kind of workout that you’re ultimately doing isn’t all that different, whether you’re running on a treadmill or dancing around in a studio”….“It’s not so much a different exercise modality that’s being sold to you as much as it is a different way of doing it or a different package,”
Change what you do if you want to try something new. Perhaps to keep things interesting.
But the new thing isn’t going to be any more effective than the old thing. It’s the same thing with a new label.
What matters is showing up and doing the work. Regardless of the label.
-J